The Growth Practice

Digital & Performance

Eleven services covering presence, traffic and pipeline. Planned against a number you agree upfront, and reported against the same number every month.

Google AdsMeta AdsSEO AEO / GEOSocial MediaPerformance Creative CROWebsites & AppsEmail WhatsAppInfluencerMarketing Automation
11 Growth services Google Certified partner Meta Business partner 18+ Countries run from here
How we think about it

Channels do not fail on their own. Usually the maths was never done.

Before we recommend a channel we work backwards from the number you need. Revenue target, average order value or deal size, close rate, lead to customer ratio. That tells us how many qualified leads the marketing has to produce, and what you can afford to pay for one. Only then does the channel mix make sense.

The same discipline runs through reporting. You get the metrics that decide budget, not a slide of impressions. If a channel is not paying, we say so and move the money.

What gets reported every month

  • Spend, leads and qualified leads by channel and campaign
  • Cost per lead, cost per qualified lead and cost per acquisition
  • ROAS by campaign and blended return across all paid activity
  • Organic sessions, rankings and visibility inside AI answer engines
  • Conversion rate by landing page, with the tests we ran and what changed
  • What we are moving next month, and why
The services

The full growth engine.

Run any of these on its own, or hand us the whole funnel and one team owns the number end to end.

How it runs

Ninety days to a working engine.

Retainers follow this shape. A single service starts at the stage it needs and skips the rest.

01

Audit & baseline

Accounts, tracking, site, search visibility and last twelve months of spend. We fix measurement before we touch budget.

Week 1 - 2
02

Plan & forecast

Channel mix, budget split and a forecast built backwards from your revenue target, with the assumptions written down.

Week 2 - 3
03

Build

Tracking, audiences, campaign structure, creative batch one and the landing pages the traffic will actually hit.

Week 3 - 5
04

Launch & optimise

Go live in stages, read the data weekly, and shift budget toward whatever is clearing the target.

Week 5 - 12
05

Report & reforecast

Monthly report against the plan, quarterly business review, and a reforecast when the numbers say the plan should change.

Ongoing
Where to start

Pick the problem, not the channel.

Three situations we see most weeks, and what we would actually run for each.

No pipeline

Traffic is thin, leads are thinner

Nothing is broken, there is just nobody arriving. Buy the demand first, then build the owned channels behind it.

Leaking

Traffic arrives, then leaves

You are paying for visits that do not convert. The fix is usually the landing page and the creative, not more spend.

Invisible

Not found in search or AI answers

Buyers research before they enquire. If you are absent at that stage, paid media has to carry the whole load.

Proof

Growth work, with the numbers attached.

Campaigns, funnels and builds we run day to day across D2C, B2B and retail.

View all work
Questions

The things clients ask first.

What is the minimum engagement?

Retainers run on a three month minimum, because anything shorter does not give a channel time to leave the learning phase and produce a readable result. One off builds, audits and websites are project priced with no retainer attached.

Is media spend included in your fee?

No. Our fee and your media budget are separate lines. Spend goes to the platform on your card or against your credit line wherever possible, so you keep visibility and ownership of the ad accounts. We will tell you before we start what split between fee and spend makes sense at your budget level.

Who owns the ad accounts and data?

You do. We work inside your Google Ads, Meta Business Manager, Analytics and CRM, or we set them up in your name. If you leave, everything stays with you and we run a handover session rather than just revoking access.

Can you work with our in house team?

Yes. A common setup is that we run paid and analytics while your team runs social and content, or the reverse. We agree who owns what in writing at the start, and we join your stand ups rather than working in a black box.

How soon will we see results?

Paid channels give a readable signal in three to six weeks, and a stable cost per acquisition usually lands somewhere in month two or three. SEO and content are slower by nature, with meaningful movement from month four onward. Anyone promising faster than that on organic is guessing.

Do you handle the brand side too?

Yes. Positioning, identity, packaging and PR sit in our brand practice and share the same account lead. See branding solutions.

Bring us the number you are chasing.

Thirty minutes, no deck. We will tell you what is realistic on your budget and where we would put the first rupee.

Prefer to just talk? We're one tap away.

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