Public Relations

Earned-media storytelling that builds trust, shapes reputation and puts your brand in the conversations that matter.

Advertising tells people you are good. Public relations gets other people to say it for you, and that is what audiences believe. At The Brand Bee, we turn your story into coverage, conversation and credibility, earning the kind of attention that no ad budget can simply buy.

From media relations and press releases to crisis communication and reputation management, we build PR programmes that keep your brand visible for the right reasons. Strategy-led, relationship-driven and measured on outcomes, our public relations services help you own your narrative across every audience that matters.

Media RelationsPress ReleasesMedia OutreachCrisis CommunicationReputation ManagementThought LeadershipLaunch PREvent PRDigital PRInfluencer PRMedia TrainingAward Entries
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What We Do

A full hive of PR, built to earn you trust

From the first pitch to the final placement, every part of your story is shaped to resonate with journalists, audiences and the people you want to win over.

Bee Newsworthy

Media Relations

We build genuine relationships with the journalists, editors and producers who matter to your brand, then pitch stories they actually want to run. The result is earned coverage in the publications your audience already reads and trusts.

Bee Quotable

Press Releases & Media Kits

From product launches to company milestones, we craft press releases and media kits that are clear, quotable and built for pickup. Sharp angles, strong quotes and ready-to-use assets give journalists every reason to say yes.

Bee Heard

Media Outreach & Pitching

A great story is only as good as its distribution. We run targeted outreach to the right reporters with the right angle at the right time, turning a single announcement into widespread, credible coverage.

Bee Ready

Crisis Communication

When the unexpected hits, hesitation costs you. We prepare you with response plans, holding statements and a clear chain of command, then steer the narrative calmly through the storm so your reputation comes out intact.

Bee Respected

Reputation Management

Reputation is earned slowly and lost quickly. We monitor what is being said about you, amplify the good, address the rest and build a steady drumbeat of positive coverage that keeps public sentiment on your side.

Bee Authoritative

Thought Leadership & Bylines

We position your founders and experts as the voices people turn to, with bylines, op-eds, interviews and commentary that build authority and put your brand at the centre of the conversations in your category.

Bee Launch-Ready

Product & Brand Launch PR

Launches live or die on momentum. We orchestrate the embargoes, exclusives, previews and announcements that turn a launch day into a launch moment, so your news lands loud and lands everywhere.

Bee Present

Event & Experiential PR

From press conferences to brand events, we secure the attendance, coverage and buzz that make your moment matter, connecting the right media and voices to the experiences you create.

Bee Connected

Digital & Influencer PR

Earned media now lives across newsrooms, feeds and creators. We blend traditional media relations with digital PR and credible influencer partnerships to extend your story wherever your audience spends its attention.

Sample Work

Stories we placed, in print

A PR programme is judged on what got published. These are live links to coverage we earned for our clients.

Links open on the publisher's own site. Coverage shown is a selection, not the full clip book.

We turn your story into coverage, credibility and conversation

Tell us what you want the world to know and we will build the PR plan to make it heard.

Ready to Bee Everything?

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Public Relations - The Brand Bee star shape
Your PR Partner

Unlock the full power of earned media with public relations services built around your goals. We take the time to understand your brand, your audience and the headlines you want to own, then design a programme of media relations, content and outreach that earns attention you cannot simply pay for.

Whether you are launching something, defending a reputation or building authority in your category, we shape the narrative, secure the coverage and measure the impact. Let us be your PR partner, helping you tell a story worth telling and making sure the right people hear it.

What that PR actually did for the brands we did it for

Rs. 600 cr

ANAND Group. The EV and SUV component investment story, placed into ET Auto and the automotive trade press where the supply chain reads it.

Delhi CM

The Coforge Public Library. A fourth library opened in Vasant Kunj, inaugurated by the Chief Minister and covered in the national dailies.

2nd outlet

Tossin Pizza. A Hyderabad opening and a new menu carried by national press, hospitality trade and the restaurant titles in the same window.

Award win

Sweet C. Blue is the New Orange taken from a Gurugram launch event through to a Fresh Produce India Award.

Testimonials

Happy words from our valuable clients!

Consistent
Opening a public library is not an obvious news story, and The Brand Bee made it one. The Vasant Kunj launch was carried by national press and covered again around the Chief Minister's inauguration, which is exactly the sustained pickup we wanted rather than a single day of coverage. They understood that the story was the access, not the announcement.
Anuradha Sehgal, Coforge
Anuradha Sehgal, Chief Brand & Sustainability OfficerCoforge
Relentless
We opened our second Hyderabad outlet and launched a new menu in the same window, and both landed. National press, hospitality trade and the restaurant titles all ran it. What I value most is that they keep finding new angles on the same brand instead of sending the same release out twice.
Rohit Narang, Tossin Pizza
Rohit Narang, FounderTossin Pizza
Award-winning
Blue is the New Orange started as a campaign and ended as an industry award. The Brand Bee took it from a launch event in Gurugram all the way through to the Fresh Produce India Awards coverage, and kept the story consistent at every step. For a fresh produce brand, that kind of run is rare.
Adéle Ackermann, ClemenGold International
Adéle Ackermann, Marketing HeadClemenGold International

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FAQs

Questions, answered

Our PR services span media relations, press release writing and distribution, media outreach and pitching, crisis communication, reputation management, thought leadership, launch PR, event PR and digital and influencer PR. We tailor the mix to your brand, your goals and the audiences you want to reach, so you get a programme built around outcomes rather than a fixed package.
Advertising is space you pay for and fully control, while PR is coverage and credibility you earn through others. Audiences know the difference, which is why a feature in a trusted publication or an honest word-of-mouth mention carries far more weight than an ad. The two work best together, and we help your earned media amplify everything else you do.
We run PR programmes across D2C, B2B, real estate, hospitality, education, technology and enterprise brands, in India and internationally. Our team adapts the strategy, media list and storytelling to each sector, so your coverage reaches the publications and audiences that actually influence your customers.
We measure what matters to your business, not vanity numbers. Depending on your goals that can include earned coverage and quality of placements, share of voice against competitors, message pull-through, audience reach, sentiment and referral traffic. You get clear, regular reporting that ties PR activity back to real reputation and business outcomes.
Yes. We help you prepare before anything goes wrong with response plans and spokesperson training, and we step in fast when it does, with holding statements, media handling and a calm, coordinated narrative. Our focus is protecting your reputation, controlling the story and getting you back to firm ground as quickly as possible.
Latest Award
Award-Winning Creative Agency Branding · Digital · Performance
Recognised Partner
Google Partner Meta Business Partner
The Brand Bee, Founder and CEO of The Brand Bee ASK THE BEE · LIVE