Technical Store Audit
We go through your store's technical setup end to end - crawl paths, faceted navigation, pagination, canonical logic, variant URLs, index bloat and JavaScript rendering - and fix what is holding rankings back.
SEO Services / E-commerce SEO
E-commerce SEO
Category, product and PLP-level SEO that turns organic search into revenue, not just sessions.
Our E-commerce SEO service is built for stores, not brochures. Category pages, product detail pages, filters, faceted navigation, variants, out-of-stock handling and thin duplicate copy are the places where most online stores quietly lose rankings - so those are the places we start. We combine a technical audit of your store platform with commercial keyword research mapped to how people actually shop.
From there we optimise site architecture and internal linking, rewrite category and product copy around real search intent, fix crawl waste, and build authority with links that a retail brand can genuinely earn. The measure is not rankings for their own sake - it is qualified traffic that adds to basket and checks out.
What We Optimise
E-commerce SEO service features
Everything an online store needs to be found, crawled cleanly and bought from.
Commercial Keyword Research
We map keywords to the shopping funnel: category terms, product terms, brand-plus-model, comparison and long-tail queries - then align them to the right template so every page has one job.
Category & Product Page Optimisation
Titles, meta descriptions, H1s, breadcrumbs, on-page copy, image alt text and product schema - optimised for both discovery and click-through on the pages that carry your margin.
Backlink Analysis & Digital PR
We audit your existing link profile, disavow what is harmful and build high-quality links through retail-relevant PR, partnerships and content that publishers actually want.
Competitor & Marketplace Analysis
We benchmark you against the retailers and marketplaces already ranking for your money terms, and identify the gaps that are realistically winnable in the next two quarters.
Site Speed, Mobile & CRO
Core Web Vitals, mobile experience and on-site conversion signals - because a fast store that converts is also the store search engines prefer to rank.
0Years in practice
0Global offices
0Client reviews
Why The Brand Bee
Built around baskets, not just rankings
We work backwards from revenue. Every recommendation is tied to a page that sells something, and every report shows what it did to your organic sales - not just to a keyword position.
- Hands-on experience across Shopify, WooCommerce, Magento and custom stacks - so recommendations are implementable, not theoretical.
- Higher rankings on the category and product terms your competitors are bidding on, so you stop renting all of that traffic.
- More qualified organic traffic - shoppers with intent, not visitors who bounce off a blog post.
- A cleaner store experience that lifts both crawl efficiency and conversion rate at the same time.
- Transparent reporting that ties organic sessions to revenue, so you can see what the work is worth.
Our Approach
How we grow organic revenue
A systematic sequence - understand the commercial goal, fix the foundations, then compound with content and authority.
1
We start with your commercial objectives - margin, categories to grow, markets and stock reality.
2
A full technical and structural audit of the store, including crawl, index and faceted navigation behaviour.
3
Keyword and intent mapping across category, sub-category, product and editorial templates.
4
On-page and schema optimisation rolled out at template level, so it scales across thousands of SKUs.
5
Authority building through digital PR, partnerships and content that earns links a retailer can keep.
6
Continuous measurement against revenue, with monthly iteration on what is moving and what is not.
FAQs
E-commerce SEO, answered
It depends on the size and complexity of your catalogue. For most stores the full technical, keyword and competitor audit lands within one to two weeks. We prioritise accuracy over speed - a rushed audit that misses a crawl trap costs far more time later.
A prioritised findings document, a keyword-to-template map, technical fix tickets your developers can action directly, and a rollout roadmap sequenced by expected impact. From month two onwards you get monthly reporting against organic revenue and rankings.
Your account runs with a senior SEO lead supported by technical and content specialists who have worked across Shopify, WooCommerce, Magento and headless builds. The same people who audit the store stay on it - we do not hand off to a junior team after the pitch.
Yes, and that is usually the fastest route. We write fixes as specific, testable tickets and work in your sprint cadence. Where you would rather we implement directly, we can take platform access and do it ourselves.
Organic revenue and assisted revenue first, then qualified organic sessions, rankings on commercial terms, indexation health and Core Web Vitals. We agree the baseline before we start so the improvement is not open to interpretation.
