Journey Mapping
We map the actual customer lifecycle - first visit, first purchase, repeat, lapse - and design the flows that should exist at each point, before anything is built.
Email Marketing / Email Automation
Email Automation
Flows that run without you - welcome, abandonment, winback and retention, built once and earning every month.
Campaign emails are work you repeat forever. Automated flows are work you do once that keeps paying: a welcome series, a browse and cart abandonment sequence, post-purchase and replenishment journeys, winback and re-engagement. For most e-commerce brands a small number of flows quietly generate a disproportionate share of total email revenue.
We design the journeys, write and build them, wire up the triggers and data, and then keep testing them - because a flow that was built and forgotten is a flow slowly losing money.
What We Build
Email automation service features
The flows, the logic behind them and the deliverability work that decides whether any of it arrives.
Core Automated Flows
Welcome and onboarding, browse and cart abandonment, post-purchase, replenishment, winback, review requests and re-engagement, built and tested end to end.
Segmentation & Personalisation
Segments based on behaviour and value rather than a single list, with dynamic content so what someone receives reflects what they actually did.
Behavioural Triggers
Triggers wired to real events - pages viewed, items browsed, carts started, purchases made, subscriptions lapsing - with sensible timing and exit conditions.
A/B Testing
Subject lines, send timing, sequence length and offer strength tested systematically, so flows improve rather than sit static after launch.
Deliverability & Reporting
SPF, DKIM and DMARC, domain warm-up, list hygiene and sunset policies, plus reporting on revenue per recipient rather than open rates alone.
0Years in practice
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Why The Brand Bee
Flows judged on revenue, not opens
Automation is the highest-return work in email and the most commonly left half-finished. We build the full set, then keep improving them.
- Journey mapping first, so the flows you build are the ones your lifecycle actually needs.
- Deliverability handled properly - authentication, warm-up and list hygiene - because unopened is usually undelivered.
- Built on your platform, whether that is Klaviyo, Mailchimp, HubSpot, Braze or something else.
- Continuous testing after launch, since the biggest gains in automation come from iteration.
- Reporting on revenue per recipient and flow-level contribution, not vanity open rates.
Our Approach
How we build automation that pays
Fix deliverability, build the highest-value flows first, then extend and optimise. Sequence matters - a perfect flow to an unauthenticated domain earns nothing.
1
Audit the current setup: existing flows, list health, deliverability, authentication and platform configuration.
2
Map the customer lifecycle and identify which flows are missing or underperforming.
3
Prioritise by expected revenue - welcome and abandonment first, because they almost always pay fastest.
4
Build, write and QA each flow, including timing, exit conditions and edge cases.
5
Fix authentication and list hygiene so what you send actually reaches inboxes.
6
Test continuously - subject lines, timing, sequence length - and report on revenue per recipient.
FAQs
Email automation, answered
Automated flows are emails triggered by customer behaviour rather than sent on a calendar. Because they arrive at the moment of relevance, they consistently outperform broadcast campaigns per recipient. For many e-commerce brands a handful of flows generate a large share of total email revenue from a fraction of the sends.
Welcome and cart abandonment, almost always - they catch people at peak intent and usually pay for the whole engagement. After those, post-purchase and browse abandonment, then winback and replenishment depending on whether your category has a natural repurchase cycle.
Klaviyo, Mailchimp, HubSpot, Braze, Zoho and others. If you are choosing, we will recommend based on your catalogue, integrations and team - and we will say when your current platform is fine and the problem is the setup rather than the tool.
Authentication first - SPF, DKIM and DMARC correctly configured. Then sending reputation: proper domain warm-up, consistent volume, genuine engagement, and a sunset policy that stops mailing people who never open. Most deliverability problems are list hygiene problems.
Revenue per recipient and flow-level revenue contribution, plus conversion rate and list growth against unsubscribe and complaint rates. Open rates became unreliable after Apple's Mail Privacy Protection, so we treat them as directional only.
