Case Study · Platform · SEO · Content

Client

HealthSoul

Healthcare reviews,
ranked in the US

Rebuilding the platform and growing a US healthcare-reviews business through technology, omnichannel marketing, SEO and content - into a top-5 reviews and ratings platform.

1000%+

Organic traffic growth

500+

Reviews published in 9 months

Top 5

Reviews & ratings platforms in the US

Client

HealthSoul

Industry

Healthcare reviews platform

Region

United States

Duration

4 years

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01The Client

A directory built to guide patient choice.

HealthSoul, LLC provides a comprehensive directory of hospitals, health insurance and travel-health-insurance companies across multiple countries. As healthcare reviews redefined how patients choose providers, HealthSoul wanted to ride that wave and provide everyone with informed choices - but needed a digital integration partner and a complete platform overhaul.

Industry

Healthcare reviews & ratings

Service focus

Web/tech, SEO, social, content, video & email

Region

United States

02The Challenge

A bold niche, an outdated platform.

Riding the healthcare-reviews wave meant rebuilding an outdated platform and choosing the right channels for a broad, complex, regulated niche.

Ride the reviews wave

Healthcare reviews were redefining how patients choose providers, and HealthSoul wanted to provide informed choice.

Integration partner

Finding a digital integration partner that understood the business and its marketing strategy.

Platform overhaul

An outdated design framework needed a complete UI and technology overhaul.

Channel selection

A broad niche made integrated marketing communications and channel selection critical.

03Our Approach

Marketing and technology, blended as one.

The Brand Bee proposed a blended approach integrating the marketing and technology components of the platform, then built an omnichannel strategy on top.

Platform & technology

Evaluated different technology stacks against operational objectives and the complexity of a medical-reviews platform.
Rebuilt the platform, then mapped key interactions across the customer journey.

SEO & content

Made SEO a major part of the digital roadmap, keeping the website aligned to emerging trends.
Created and curated highly researched content to grow blog viewership and authority.
Designed and developed explainer videos giving a complete walkthrough of the platform.

Omnichannel & automation

Developed an omnichannel digital marketing strategy mapping key interactions against the funnel.
Building automated, email-based campaigns to a targeted, segmented inventory of patients.

Capabilities enabled

Social media marketingContent marketingE-mail marketing - drip campaignsMarketing automationAds - Facebook, LinkedIn, Google Search & DisplayPlatform & web development

◆The Work

The creative that carried it.

A look at the work The Brand Bee produced for HealthSoul.

Brand & Identity

The brand, built to be seen. Identity and visual language designed for recognition and recall.

Website

A web experience that converts. Designed around the customer journey, on every device.

Social

Social that earns attention. Scroll-stopping creative made for the feed.

04Results

From overhaul to top-5 in the US.

A funnel-based growth approach moved traffic, reviews, engagement and authority - fast.

1000%+

Organic traffic growth in the first phase

Facebook followership, with +46% engagement

500+

Reviews published in 9 months

A 4x increase in Facebook followership, with active engagement up 46% through tightly focused persona analysis.
500+ reviews published on the website in a brief span of 9 months.
20+ affiliates registered for the Ad Delivery Exchange Network, spanning medical professionals and e-commerce.
40% increase in blog viewership traffic within 2 months of content creation and curation.
Explainer videos drove a strong response in website traffic and attention.
A strong SEO strategy lifted organic traffic by more than 1000% in the first phase.
HealthSoul now ranks among the top 5 reviews and ratings platforms in the US, on a funnel-based approach.

05The Outcome

A platform that compounds authority.

By blending technology and marketing - a rebuilt platform, omnichannel strategy, strong SEO, researched content and explainer video - The Brand Bee helped HealthSoul grow traffic, reviews and authority into a top-5 US reviews and ratings platform, with email automation now extending the funnel.

Deeptanshu Bansal

Founder & CEO, The Brand Bee

Towards Better

Healthcare reviews,
ranked in the US

A directory built to guide patient choice.