Custom Theme Design & Build
A storefront built from your brand rather than a lightly recoloured template - custom sections and blocks so your team can compose new pages without development.
Websites & Apps / Shopify Development
Shopify Development
Custom Shopify stores that launch quickly, stay easy to run and are built to be optimised.
Shopify gets a lot right out of the box, which is exactly why the difference between stores comes down to execution. Theme architecture, section flexibility, app discipline, page speed and how the product template is built are what separate a store your team can merchandise freely from one that needs a developer for every change.
We build custom Shopify themes and extend existing ones - designing the storefront around your brand, keeping the app stack lean, and setting up the metafields, sections and templates that let your team run campaigns without raising a ticket.
What We Build
Shopify development service features
Custom theme work, sensible integrations and the operational setup that makes a store easy to run.
Product & Collection Templates
Product pages designed for the objections your category actually raises, with variant handling, badging, bundles, size guides and review integration done properly.
Checkout & Payment Setup
Payment methods, shipping profiles, tax configuration and checkout customisation within Shopify's rules, including Shopify Plus checkout extensibility where you are on Plus.
App Stack & Integrations
A deliberately lean app stack, plus integrations with your ERP, 3PL, courier partners, CRM, reviews and marketing tools - every app justified against the speed it costs.
Migration to Shopify
Products, customers, orders, content and reviews moved across from WooCommerce, Magento or a custom platform, with a full redirect map so search visibility survives.
Speed, Support & Maintenance
Theme performance work, Core Web Vitals tuning and ongoing support - updates, fixes, seasonal campaign builds and new sections as you need them.
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Why The Brand Bee
Stores your marketing team can actually run
The measure of a good Shopify build is how much your team can do without us afterwards. We build for that deliberately.
- Custom sections and metafields so campaign pages are composed in the admin, not commissioned as a project.
- A lean app stack - we will tell you when an app is costing you more in page speed than it returns.
- Migrations handled with a full URL inventory and redirect map, so organic revenue survives the move.
- Built by a team that also runs Shopify stores' paid, SEO and email, so tracking and feeds are right from launch.
- Ongoing support that covers seasonal campaigns and new templates, not just bug fixes.
Our Approach
How we build on Shopify
Fast where Shopify lets us be fast, careful where the decisions are hard to reverse - theme architecture, URL structure and the app stack.
1
Requirements and catalogue review, including which Shopify plan and which decisions genuinely need custom work.
2
Theme architecture: templates, sections, blocks and metafields planned so the store stays flexible.
3
Design of the storefront, collection and product templates, mobile first.
4
Build, app configuration and integrations, with every app assessed for its performance cost.
5
Migration and redirects where you are moving platform, tested against a full URL inventory.
6
Launch, speed pass, analytics and feed setup, then ongoing optimisation and campaign support.
FAQs
Shopify development, answered
For most brands it removes an enormous amount of operational burden - hosting, security, PCI compliance, checkout and payment infrastructure are handled. The trade-offs are less control over checkout below Plus, transaction fees on some gateways, and app costs that accumulate. It suits most retail brands; it suits complex B2B or heavily custom buying journeys less well.
Yes. We build custom themes and custom sections. Where budget favours starting from a well-built base theme we will say so and be clear about what is custom and what is configured - you should always know which you are paying for.
Yes - products, variants, customers, order history, content and usually reviews. The part that needs the most care is URL mapping and redirects, because Shopify's URL structure differs from most other platforms and a careless migration loses rankings.
Every app adds scripts, and scripts cost page speed, which costs conversions. We audit what each app genuinely contributes, build natively where a section can replace an app, and keep the stack as small as the requirements allow.
Yes. Maintenance, fixes, performance monitoring, seasonal campaign pages and new sections as your merchandising needs change. Many clients keep us on a monthly retainer that also covers conversion testing.
