Promoted Posts & Creative
Ad copy and creative written for a fast-moving timeline - short, specific and native enough not to be scrolled past on sight.
Performance Marketing / Twitter Advertising
Twitter Advertising
Smaller reach, sharper context - advertising against live conversation, events and category intent.
Twitter, now X, is a smaller advertising platform than Meta or Google, and it is priced accordingly. Its advantage is context: you can target people by the accounts they follow, the conversations they are in and the events they are watching, which makes it unusually good for launches, live moments and reaching technology, media, finance and B2B audiences.
We plan and run X advertising where that context earns its place - promoted posts, takeovers around live events, and conversation and follower campaigns - with honest advice about when the platform is not the right buy for your category.
What We Manage
Twitter advertising service features
Context-led targeting, formats built for a fast timeline, and clear reporting on what it returned.
Conversation & Keyword Targeting
Targeting by keywords, conversation topics, followers of specific accounts and interests - the contextual precision the platform is genuinely good at.
Event & Trend Takeovers
Trend takeovers and timeline takeovers around launches, sporting events and cultural moments where mass simultaneous attention is the point.
Tailored & Lookalike Audiences
Custom audiences from your own customer and site data, plus lookalikes and retargeting of people who engaged with your posts.
Follower & Awareness Campaigns
Follower campaigns to build an owned audience, and awareness formats where the objective is share of category conversation.
Analytics & Reporting
Engagement rate, cost per engagement, click and conversion reporting - with an honest read on what the spend actually returned.
0Years in practice
0Global offices
0Client reviews
Why The Brand Bee
We will tell you when it is not the buy
X works well for specific categories and specific moments, and poorly outside them. An agency that recommends it universally is selling, not advising.
- Honest category assessment first - for many consumer brands the budget belongs elsewhere.
- Contextual targeting used properly, which is the one thing X does that other platforms cannot.
- Strong fit with launches and live events, where simultaneous attention is worth paying for.
- Creative written natively for the timeline, not resized from a Meta campaign.
- Reporting that reconciles platform engagement figures against actual traffic and conversions.
Our Approach
How we run X advertising
Qualify the category, buy the context rather than the reach, and concentrate spend where the moment justifies it.
1
Assess whether your category and audience genuinely justify spend on the platform.
2
Define the objective - launch moment, share of conversation, follower growth or direct response.
3
Build targeting around conversations, keywords and follower lookalikes rather than broad demographics.
4
Produce creative written for the timeline, short and specific enough to stop a fast scroll.
5
Concentrate budget around the moments that matter instead of spreading it evenly through the month.
6
Report on engagement, clicks and conversions, reconciled against your own analytics.
FAQs
Twitter advertising, answered
For technology, media, finance, gaming, sport and B2B, often yes - the audience is there and costs are lower than Meta's. For mainstream consumer retail it is usually a smaller, less efficient buy than Meta or Google. We would rather assess your category honestly than take the budget.
Conversation and keyword targeting, and followers of specific accounts. You can reach people discussing a topic right now, or the audience of a competitor or publication. No other major platform offers that kind of live contextual targeting at scale.
Around moments - product launches, live events, sporting fixtures, announcements and cultural conversations. Concentrated spend around a moment when attention is already gathered consistently outperforms the same budget spread evenly across a quarter.
Promoted posts are bought on engagement or clicks and are comparatively affordable. Trend and timeline takeovers are premium buys priced for mass simultaneous reach and only make sense with a genuine moment behind them.
Against the objective - cost per engagement or click for awareness, conversions and cost per acquisition for response. We reconcile the platform's engagement figures against your own analytics, since the two rarely agree.
