Conversion Research & Audit
Analytics review, funnel analysis, heatmaps, session recordings, form analytics and heuristic review to locate exactly where and how badly you are losing people.
Digital & Performance / Conversion Rate Optimisation
Conversion Rate Optimisation
The cheapest growth available - because you have already paid for the traffic.
Every business buys traffic. Very few systematically improve what happens after it arrives. Lifting conversion rate from 1.8% to 2.4% is a third more revenue from exactly the same media spend, and unlike a bigger budget it does not stop working when you stop paying.
CRO done properly is research first and testing second. We find where and why people abandon - through analytics, session recordings, form analysis and actual user testing - then design and test changes that address the reason, rather than shuffling button colours and calling it optimisation.
What We Do
Conversion rate optimisation features
Find the leak, understand the cause, test the fix, keep the winner.
User Testing & Voice of Customer
Moderated and unmoderated testing, on-site polls and customer interviews - because analytics tells you where people leave and only research tells you why.
Hypothesis & Test Design
Each test framed as a stated hypothesis with a predicted mechanism, so a result teaches you something whether it wins or loses.
A/B & Multivariate Testing
Tests run to proper sample sizes and statistical significance, with sensible durations - stopping a test early because it looks good is how false wins enter the roadmap.
Landing Page Optimisation
Dedicated landing pages for paid campaigns, built and iterated for message match with the ad that brought the visitor.
Checkout & Form Optimisation
Field-by-field form analysis, checkout step reduction, error handling, payment options and trust signals - usually the highest-value part of the funnel.
0Years in practice
0Global offices
0Client reviews
Why The Brand Bee
Research first, opinions last
Most CRO advice is a list of best practices someone read about. Best practices are a starting hypothesis, not an answer - your site's leak is specific to your audience and your offer.
- Research-led, so tests address a diagnosed cause rather than a hunch.
- Statistical discipline - proper sample sizes and durations, and honesty when a result is inconclusive.
- Run alongside your paid media, so improvements compound directly against the traffic you are buying.
- Design and development in-house, so a winning test ships rather than sitting in a backlog.
- Reporting in revenue, not just in conversion rate percentage points.
Our Approach
How we lift conversion rate
A continuous cycle rather than a project: research, prioritise, test, implement, repeat. The compounding is the point.
1
Audit the funnel with analytics, recordings and form analysis to find where value is leaking.
2
Research the why through user testing, polls and customer conversations.
3
Prioritise opportunities by expected impact against implementation effort.
4
Design and build tests, each with a written hypothesis and a defined success metric.
5
Run to proper significance, then implement winners permanently and document what was learned.
6
Repeat monthly - the value is in the compounding, not in any single test.
FAQs
CRO, answered
Enough for tests to reach significance in a reasonable window - as a rough guide, a few hundred conversions a month makes proper A/B testing practical. Below that we still do valuable work, but through research, expert review and sequential changes rather than split testing, and we would tell you that up front.
It varies enormously and anyone quoting a standard number is guessing. What is reliable is the compounding: a series of modest wins over a year usually outperforms one dramatic redesign, and unlike media spend the gain persists. We forecast against your own baseline rather than industry averages.
No - testing is the last step. The valuable work is research: finding where people abandon and understanding why. Testing without research is guessing at scale, which is how teams end up running dozens of tests and learning nothing.
Usually two to four weeks, driven by your traffic and conversion volume rather than by preference. Full business cycles matter too - stopping a test after a strong weekend produces a result that will not hold.
Extremely well, and it is the most efficient pairing available. Every point of conversion rate improvement lowers your effective cost per acquisition across all paid channels simultaneously, so the same media budget buys more customers.
