Case Study · Global Digital Marketing

Client

Mallcom

A safety leader,
scaled online

How The Brand Bee grew Mallcom's global digital presence - lifting traffic, search rankings and qualified leads across target export markets through SEO, performance marketing and content.

59%+

MoM traffic growth

300+

Backlinks per month

50+

Countries reached

Client

Mallcom (India) Ltd.

Industry

Personal Protective Equipment

Region

Global - 50+ countries

Duration

3 years

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01The Client

Head-to-toe protection, trusted across six continents.

Mallcom (India) Ltd. is India's prominent brand in the Personal Protective Equipment (PPE) industry, providing integrated manufacturing and distribution of head-to-toe protection products. Guided by the motto "Life is precious, safety is important", Mallcom safeguards workers and labour around the world. With a presence in over 50 countries across six continents, it is a trusted partner for major importers - offering certified products backed by captive test labs in each production unit to guarantee quality.

Industry

Personal Protective Equipment (PPE)

Service focus

Global SEO, performance, social & web

Region

50+ countries, six continents

Objectives

Grow global brand reach and awareness across target export markets.

Lift website and social traffic and engagement.

Rank priority keywords in target countries.

Build an emotional, on-trend brand tone for overseas expansion.

02The Challenge

A strong offline brand, a quiet digital one.

A trusted manufacturer with global reach, but a digital footprint that lagged behind its offline reputation in export markets.

Limited online reach

A strong offline brand, but low digital awareness in target export markets.

Low traffic & engagement

Underperforming website and social platforms holding back demand.

Hard-to-rank keywords

Ranking priority search terms across multiple target countries.

Tone for global growth

An emotional yet trendy voice to support overseas expansion.

03Our Approach

Search visibility, paired with performance.

A comprehensive, global digital strategy - pairing search visibility with targeted performance campaigns and an emotionally resonant content and email engine across export markets.

SEO - on-page & off-page

Revamped website content and a full-year on-page SEO strategy to rank priority keywords in target countries.
A strong off-page programme generating 300+ quality backlinks per month for higher rankings in target regions.
UI/UX reworked from heatmap and analytics insights to improve user journeys on the website.

Performance marketing & lead generation

Target-specific Google campaigns - Search and Display remarketing - for reach, awareness and leads.
LinkedIn InMail and Sponsored lead-generation campaigns for high-intent B2B prospects.
Continuous optimisation toward qualified leads and conversions across export markets.

Social, content & email

The right blend of emotional, product-related and trending content for higher social engagement.
An emotional yet on-trend brand voice aligned to Mallcom's communication guidelines.
Email marketing strategy and automation keeping internal and external stakeholders updated.

Capabilities enabled

On-page & off-page SEOPerformance marketing (Google & LinkedIn)Lead generation campaignsSocial media & content marketingWebsite development & UI/UXEmail marketing & automation

◆The Work

The creative that carried it.

A look at the work The Brand Bee produced for Mallcom.

Brand & Identity

The brand, built to be seen. Identity and visual language designed for recognition and recall.

Website

A web experience that converts. Designed around the customer journey, on every device.

Social

Social that earns attention. Scroll-stopping creative made for the feed.

04Results

"Life is precious, safety is important."

Head-to-toe protection, trusted across 50+ countries on six continents - now matched by a global digital presence.

200%+

MoM traffic growth, mostly from organic SEO and ad campaigns

300+

Backlinks per month, lifting rankings in target regions

50+

Countries reached across six continents

Best-performing channels were target-specific Google (Search & Display) and LinkedIn (InMail & Sponsored) campaigns, driving qualified leads.
More qualified leads - Google and LinkedIn campaigns drove higher-quality leads and conversions.
Higher keyword rankings - priority keywords climbed across targeted export regions.
Stronger emotional connect - improved social engagement deepened the bond with target audiences.
Better journeys & conversion - UI/UX and email automation lifted engagement and conversions.

05The Outcome

A global brand, refreshed for overseas growth.

By combining on-page and off-page SEO, target-specific Google and LinkedIn campaigns, emotionally resonant content and email automation, The Brand Bee grew Mallcom's global digital presence - lifting traffic, rankings and qualified leads while refreshing its voice for continued overseas growth.

Net effect

A trusted offline safety leader, now matched by a global digital presence - lifting traffic, rankings and qualified leads across export markets.

Deeptanshu Bansal

Founder & CEO, The Brand Bee

Towards Better

A safety leader,
scaled online