Okaya, MtekPower and DigiPower sit in the same aisle, often in the same shop, sometimes on the same shelf. The work was to let each keep its own identity while everything a customer relies on stays identical across all three.
Okaya makes inverter batteries, home and hi-capacity UPS, solar solutions and e-rickshaw batteries, and sells them through a dealer network across India and into APAC, the Middle East and Africa.
The brand line is Chalti Rahe Yeh Zindagi, and the buying journey almost always ends in a shop where a retailer is holding two or three boxes at once.
Alongside Okaya sit MtekPower and DigiPower, two further battery brands pitched at different buyers and different price points. Three brands, one group, and one aisle where all of them have to make sense.
Left alone, three of your own brands standing side by side read either as three unrelated products or as one product priced three ways. Neither helps the retailer explain them.
When every pack has its own grid, the things that should vary and the things that must not both end up moving.
Handling marks, the caution block, the statutory notice and the service numbers have to be on every pack and correct every time. Rebuilding them per SKU is how errors get printed.
A distributor checking manufacturing capability and a homeowner replacing one battery are not the same visit, and one site cannot serve both well.
Without one reference, every new SKU, every new printer and every new agency starts the brand again from memory.
Consistency is not sameness. The job was to decide, once, which parts of a pack belong to the group and which belong to the brand, and then hold that line everywhere else.
Fixed: the caution block, the six handling marks, the statutory notice, the ISO marks, the toll free number, the missed call service, the helpline address and the website. Free: colour, brand lockup, warranty seal and product photography.
Okaya green, MtekPower blue, DigiPower red, on one grid with the same panel order and the same type hierarchy. What a buyer sees changing is the brand, not the design.
Warranty seal, capacity, model code and the water level indicator flag land in the same position on all three, so a retailer can compare boxes without turning them over.
One reference documenting the group brand end to end, marks, colour, type, packaging and application, so the next SKU and the next printer inherit the system instead of rebuilding it.
okaya.in carries the group, the plant, the certifications, the international desks and the dealer network. shop.okaya.in carries the cart. Neither has to apologise for the other.
A corporate film for the audience that arrives before the shelf, at the scale a distributor or an international partner is actually assessing.
Packaging first, because that is where the three brands meet, then the film and the two websites that run on the same identity.
The system that keeps three brands legible as a group without making them look like the same product.
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Okaya, MtekPower and DigiPower on the same grid. The caution block, the six handling marks, the statutory notice, the ISO marks, the toll free number and the service route are identical on all three. Colour, lockup, warranty seal and product shot are the only things that change.
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A corporate film rather than a product ad, made for the audience that arrives before the shelf. Distributors, institutional buyers and international partners across APAC, the Middle East and Africa, who need to see the manufacturing and the range before they need to see a battery.
Two sites, two intents, one identity. One carries the group, the other carries the cart.
The group site. Built for the visitor who is evaluating Okaya as a manufacturer and a supplier, not buying a single battery.
The commerce site. Same brand, same range, but everything corporate stripped out so the page can sell.
The figures below are the scope of the system as it now stands, counted off the work and the live sites.
| Packaging | One grid, one panel order and one type hierarchy across Okaya, MtekPower and DigiPower |
|---|---|
| Compliance | Caution block, six handling marks, statutory notice and ISO marks identical on every pack |
| Service | One toll free number, one helpline address and one missed call service across all three brands |
| Brand archive | A single reference covering marks, colour, type, packaging and application |
| Corporate site | Seven product categories, manufacturing capability, certifications, three international desks and a dealer locator |
| Commerce site | The same range sold direct, with the corporate story deliberately kept off it |
Net effect: a retailer holding three of the group's boxes can tell them apart at a glance and trust all of them for the same reasons.
The value of settling which parts of a pack are fixed is that the argument only has to happen once. After that a new capacity, a new model code or a new brand extension is a filling-in exercise rather than a redesign, and the compliance panel is never redrawn by hand.
It also changes what a retailer can say. Three boxes that share a service number, a warranty treatment and a handling panel are three products from one group. Three boxes that share nothing are three gambles.
The same logic runs through the digital side. Two sites, two jobs, one identity, so a customer who arrives from a pack, the film or a dealer lands somewhere that looks like the company they were just introduced to.
Brand systems, packaging standardisation, websites and the reference material that keeps all of it consistent as the range grows.
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