Case Study · Brand · Performance · Web

Client

UrbanBed

A new mattress brand,
built to premium

Launching a German-technology foam-mattress brand into a crowded market - with a distinct identity, a memorable campaign and performance that delivered strong ROAS from day one.

3–5x

Blended ROAS across platforms

12x+

ROAS on Amazon (WFH category)

Premium

Brand built from scratch

Client

UrbanBed

Industry

Mattresses & sleep (D2C)

Region

India

Duration

3 Years

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01The Client

German-technology sleep, for Indian homes.

UrbanBed is a foam-mattress manufacturer offering high-quality mattresses made with German technology for a good night's sleep and overall health. It approached The Brand Bee as a nascent idea in a rapidly expanding foam-mattress market dominated by established brands like Wakefit and Sleepy Cat.

Industry

Mattresses & sleep (D2C)

Service focus

Brand, social, performance & web

Region

India

02The Challenge

A nascent brand, in a crowded market.

UrbanBed entered a fast-expanding category dominated by established names - and had to build recognition, communicate unique products and earn a premium position.

Established competition

Competing against established brands in a fast-expanding foam-mattress market.

Recognition from scratch

Building brand recognition and a digital identity from the ground up.

Unique products

Introducing CNC-cut mattresses and work-from-home products in a crowded market.

Premium positioning

Establishing itself as a premium brand while achieving a high return on ad spend.

03Our Approach

A distinct identity, and a brain named Dimagshah.

The Brand Bee built UrbanBed a unique brand identity and digital presence, then drove demand with a memorable campaign and disciplined performance marketing.

Brand & identity

Created a unique brand identity highlighting UrbanBed's offerings and making it inviting and distinctive.
Built a digital identity with a new website and social platforms to communicate with customers regularly.

Campaign & creative

Created a campaign video, "Dimagshah", featuring a 3D brain mascot showing how UrbanBed helps people prepare for daily life.

Performance marketing

Designed ad campaigns positioning UrbanBed as the go-to premium mattress and work-from-home accessories brand.
Optimised toward strong, consistent return on ad spend across Instagram, Google and Amazon.

Capabilities enabled

Research & analyticsBrand & communication strategySocial media marketingAd campaign strategySales / ROI generationWebsite development

◆The Work

The creative that carried it.

A look at the work The Brand Bee produced for UrbanBed.

Brand & Identity

The brand, built to be seen. Identity and visual language designed for recognition and recall.

Website

A web experience that converts. Designed around the customer journey, on every device.

Social

Social that earns attention. Scroll-stopping creative made for the feed.

04Results

A premium launch, with the ROAS to match.

A clear identity plus disciplined performance produced strong returns across every platform.

3–5x

ROAS across platforms including Instagram & Google

12x+

Consistent ROAS on Amazon (WFH category)

Premium

Brand established in foam mattresses

Helped UrbanBed establish itself as a premium brand in the foam-mattress industry.
Achieved a ROAS of 3–5x across ad spends on all platforms including Instagram and Google.
Achieved a consistent ROAS of more than 12x on Amazon, specifically for the work-from-home accessories category.
The new digital identity helped UrbanBed communicate regularly with customers and build a loyal base.

05The Outcome

A challenger brand, punching premium.

With a distinctive brand identity, a memorable "Dimagshah" campaign, a new digital presence and disciplined performance marketing, The Brand Bee helped UrbanBed launch into a crowded category as a premium brand - achieving 3–5x ROAS across platforms and 12x+ on Amazon.

Deeptanshu Bansal

Founder & CEO, The Brand Bee