Client
Fiorella India
Case Study · SEO + Performance + Social
How The Brand Bee consolidated eight fragmented websites into one SEO-engineered platform - then scaled it with performance marketing and social-first content into a measurable, cost-efficient growth engine.
Fiorella India is a luxury online flower-delivery e-commerce brand operating across Delhi, Mumbai, Chandigarh, Hyderabad and Kolkata. Best known for its signature 'Forever Roses' - real roses preserved in airtight glass cubes that last up to a year - Fiorella delivers premium floral gifts across India within five to six days.
By 2024 the brand was running eight separate websites, fragmenting its SEO, inflating costs and leaving demand on the table.
Consolidate eight fragmented websites into one SEO-friendly, scalable domain.
Fix broken analytics and tracking, and cut recurring server and hosting costs.
Grow organic visibility and first-page keyword rankings.
Scale revenue with performance marketing and social-first content.
The architecture itself was the bottleneck - diluting SEO across eight domains, duplicating effort, inflating server costs and leaving marketing decisions to be made without reliable data.
~530 combined monthly organic visits across eight websites. The demand was there. The foundation was not.
Diluted SEO, duplicated effort and ballooning server costs across regions.
Gaps in analytics meant marketing decisions were flying blind.
Just ~530 combined monthly organic visits across all eight sites.
High-intent gifting and occasion demand left uncaptured by paid and social.
A single foundation, scaled three ways - consolidate and engineer for SEO, then amplify with performance marketing and social-first content on one well-tracked platform.
Styled product photography, occasion creatives and always-on Instagram content on a single, well-tracked foundation.
An elegant storefront for a luxury flower boutique - curated blooms, same-day delivery and a refined visual language that lets the arrangements do the talking.
View website →We consolidated eight fragmented websites into one SEO-engineered platform - fixing analytics, 301 redirects and on-page SEO - then grew organic visibility 16X and pushed 82 keywords onto page one, including "flower delivery in Delhi".
The little one's arrival as a Fiorella moment - bassinet arrangements in pink and blue, occasion-first creative built for the always-on social calendar.
Colour and comfort in one frame - styled product photography doing the persuasion, the aesthetic that carried a 6.4X blended ROAS across the funnel.
Our bestselling blooms, for good reason - the signature collection shot in the single Fiorella aesthetic that now runs across the one consolidated platform.
Consolidation compounded: one platform, better tracking, and paid and social finally building on the same base.
| Metric | Result |
|---|---|
| Organic traffic | 530 → 8,528 monthly visits (16X) |
| Keywords on page one | 82 |
| Blended ROAS | 6.4X on ₹5L/month |
| Cost per acquisition | -40% |
| Hosting cost | -50% ($160 → $80/mo) |
| Social growth | +165% |
The fastest growth lever was not a campaign - it was fixing the foundation everything else was standing on.
By consolidating eight websites into one SEO-engineered platform and scaling it with performance marketing and social-first content, The Brand Bee turned Fiorella India's fragmented presence into a measurable, cost-efficient growth engine - halving operational costs while multiplying organic traffic, paid return and reach.
One platform replaced eight - halving operational cost while multiplying organic traffic 16X and blended ROAS to 6.4X.
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