Client
Chokhi Dhani
Case Study · Integrated Digital Marketing
How The Brand Bee scaled Chokhi Dhani's digital footprint across social, performance, influencer and CRM - turning a heritage hospitality brand into a high-engagement, lead-generating, loyalty-building digital presence over two years.
Established in 1990, Chokhi Dhani is a renowned hospitality brand offering authentic Rajasthani experiences through its resorts, hotels and cultural attractions across India and internationally.
Built on a commitment to Rajasthan's rich heritage, it delivers immersive cultural experiences - traditional cuisine, folk music, dance and live performances - that bring the vibrant spirit of the region to life. The brand wanted to translate this deeply experiential, culturally rooted identity into a measurable, modern digital presence.
Amplify the brand's digital footprint and grow an engaged community across social platforms.
Drive qualified lead generation and increase bookings through performance marketing.
Build authenticity and trust through influencer collaborations and user-generated content.
Strengthen customer retention with WhatsApp and email lead nurturing.
The brand’s power lives in being there. Translating that into scroll-stopping content - without flattening it into a generic destination ad - was the core problem.
Peak season sells itself. The rest of the year is where the work is.
Translating a deeply cultural, experiential brand into scroll-stopping content that still felt authentic.
Balancing peak-season footfall spikes with the need for consistent year-round engagement.
Standing out in a competitive destination and hospitality space crowded with experiences.
Unifying social, performance, influencer, website and CRM into one coherent funnel.
An integrated, multi-channel programme - pairing cultural storytelling with performance-driven marketing and CRM-led retention to move guests from discovery to repeat visit.
Cultural content, guest UGC and seasonal campaign creative - authentic enough to feel real, sharp enough to convert.
An evening at Chokhi Dhani as guests actually film it - warm, unpolished and real. The authentic layer that makes heritage scrollable and earns the 75% follower growth.
Lamplight, folk colour and a stay-tuned hook - UGC that behaves like campaign creative, the community's own content feeding the seasonal calendar.
The seasonal performance cut - the resort stay pitched as the staycation upgrade with the booking as the ask. The sharp-enough-to-convert end of the system, behind 50% more qualified leads.
Measured across reach, lead generation, booking inquiries and retention.
| Channel & metric | Outcome |
|---|---|
| Website - traffic (visits) | +65% |
| Website - session duration | +40% |
| Website - bounce rate | -20% (improved) |
| WhatsApp - booking inquiries | +40% |
| Email - open rate | 38% sustained |
| CRM - customer retention | +35% |
The brief was never to modernise the brand - it was to give a 30-year-old cultural institution a digital presence worthy of the experience it already delivered.
By blending cultural storytelling with performance marketing and CRM-led retention, The Brand Bee helped Chokhi Dhani amplify its digital presence, engagement and lead generation while strengthening loyalty - positioning it as a digitally savvy yet culturally rooted experience provider, and the ultimate cultural hospitality destination.
A heritage brand became a year-round digital engine - 50% more qualified leads at 25% lower cost, and +35% retention.
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