Client
JW Marriott New Delhi
Case Study · Social + Email Marketing
How The Brand Bee strengthened JW Marriott New Delhi Aerocity's digital presence - deepening guest engagement and driving direct bookings through luxury storytelling and email marketing over two years.
JW Marriott New Delhi Aerocity is a luxury 5-star hotel renowned for world-class hospitality, premium dining and opulent event spaces. Set in a prime location near Indira Gandhi International Airport, it draws business travellers, leisure guests and high-profile clientele.
The mandate was to strengthen its digital presence, deepen guest engagement and build loyalty through social and email marketing.
Enhance brand awareness and digital engagement across social platforms.
Position the hotel as a premium hospitality and lifestyle destination.
Boost direct bookings through targeted content strategies.
Drive footfall to restaurants, the spa and event spaces.
Strengthen guest loyalty and retention via email marketing.
Dining, spa, weddings and events each need their own story - told at always-on frequency, without ever dropping the 5-star register, and in a market dominated by online travel aggregators.
OTAs own the transaction. Owned channels had to earn the direct booking.
Holding a 5-star aesthetic and tone across always-on, high-frequency social content.
Telling distinct stories for dining, spa, weddings and events under a single luxury identity.
Driving owned, direct bookings in a market dominated by online travel aggregators.
Engaging business, leisure and event-planner audiences who expect understated luxury.
An integrated programme of luxury storytelling and lifecycle email - building aspiration on social while converting and retaining high-value guests through the inbox.
#JWBrunchClub, #WeddingsAtJW and #SpaLuxury - three campaign platforms under one luxury identity.
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Four signature serves, four stories - Silk Route, Valley of the Gold, Broth of Edo and Garhwal Snow. Each frame pairs the drink with the place that inspired it, so the menu reads as narrative rather than a price list.
The executive pastry chef presenting the strawberry selection - craft shown through the hands that made it. Styling and light built for the luxury feed and reused across brunch and seasonal campaigns.
A topical reel built around Father’s Day - the calendar moment picked up and told in the hotel’s own register rather than a stock template. Warm, low-lit and unhurried, cut for the feed and made to hold attention past the first second.
Two years of luxury storytelling and lifecycle email - measured across reach, engagement, bookings and loyalty.
| Metric | Result |
|---|---|
| Instagram follower growth | +80% |
| Facebook engagement | +65% |
| Organic impressions | 2M+ |
| Email open rate | 42% |
| Email click-through rate | 12% |
| Bookings via email | 25% |
| K3 Sunday-brunch bookings | +30% via #JWBrunchClub |
Through an integrated social media and email marketing strategy, The Brand Bee helped JW Marriott New Delhi strengthen its digital presence, engage high-value clientele and increase direct bookings.
By leveraging luxury storytelling, influencer collaborations, UGC and targeted email campaigns, the brand solidified its position as one of Delhi’s most prestigious hospitality destinations - improving guest loyalty and retention, and delivering a sustainable increase in bookings and engagement over two years.
Social built the aspiration. Email converted it - 25% of bookings, at a 42% open rate.
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