Case Study · Rebrand · Digital · Performance

Client

Makruzz

An island ferry brand,
fully reimagined

A 360-degree branding and marketing solution for the Andamans' leading ferry operator - from rebrand and repositioning to web, films, social and on-ground experience.

360°

Brand & marketing solution

Brand + Safety

Films produced

Terminals

Branded for a seamless experience

Client

Makruzz

Industry

Ferry & travel

Region

Andaman Islands, India

Duration

2 Years

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01The Client

The Andamans' leading ferry operator.

Makruzz is a leading ferry operator in the Andaman Islands, India, with a strong reputation for high-quality service. Despite being the market leader, the company wanted to keep its ferries running full at all times, increase brand awareness, manage its online reputation, and build relationships with third-party tour operators.

Industry

Ferry & travel

Service focus

Rebrand, web, video, social, performance, ORM & influencer

Region

Andaman Islands

02The Challenge

Filling every ferry, every time.

As the leading operator, Makruzz faced the challenge of keeping all ferries full at all times - calling for stronger awareness, reputation and trade relationships.

Full capacity

Keeping all ferries running full at all times across schedules.

Brand awareness

Increasing awareness for a market leader in a niche travel category.

Online reputation

Managing and strengthening the brand's online reputation.

Trade relationships

Building relationships with third-party tour operators.

03Our Approach

A complete brand, online and on-ground.

The Brand Bee delivered a 360-degree solution spanning brand identity, web experience, films, social and performance, and on-ground activation across the Andamans.

Identity & experience

Reworked and fixed the brand identity, creating a unique online experience for customers.
Suggested, created and executed UI/UX improvements on the website to boost engagement.

Social, performance & films

Managed social media communication and performance marketing to reach and engage newer audiences.
Created a new Brand Video and a Safety Video that generated distinctive chatter about the brand.
Visited the Andamans multiple times to produce quality, unique brand assets through photoshoots and video shoots.

On-ground activation

Ran offline activations and branding across the ferry terminals for a seamless customer experience.
Coordinated reputation management to strengthen trust with travellers and trade partners.

Capabilities enabled

RebrandingRepositioningBrand identityWebsite developmentBrand & animated videosSocial media marketingPerformance marketingOnline reputation managementInfluencer marketing

◆The Work

The creative that carried it.

A look at the work The Brand Bee produced for Makruzz.

Rebrand

A full rebrand. Identity, repositioning and a fresh system, end to end.

Brand & Identity

The brand, built to be seen. Identity and visual language designed for recognition and recall.

Website

A web experience that converts. Designed around the customer journey, on every device.

Brand Film

Brand video that travels. A film built to spark chatter and set Makruzz apart.

Safety Film

Safety, made memorable. A distinctive safety video that builds trust with travellers.

04Results

A market leader, reintroduced.

A comprehensive branding and marketing solution that strengthened Makruzz's awareness and reputation.

360°

Branding & marketing solution delivered

2 films

Brand and safety videos produced

On-ground

Full ferry-terminal branding & activation

With The Brand Bee's comprehensive branding and marketing solution, Makruzz achieved its objective of increasing brand awareness and reputation.
A refreshed brand identity and unique online experience strengthened how travellers perceive the brand.
Distinctive brand and safety films generated chatter and set Makruzz apart in the travel category.
Terminal branding and on-ground activations created a seamless experience for visiting customers.

05The Outcome

A seamless brand, from search to shore.

Through a 360-degree solution - rebrand and repositioning, a reworked web experience, distinctive films, social and performance marketing, reputation management and on-ground terminal branding - The Brand Bee helped Makruzz strengthen its awareness and reputation as the Andamans' leading ferry operator.

Deeptanshu Bansal

Founder & CEO, The Brand Bee

Towards Better

An island ferry brand,
fully reimagined

The Andamans' leading ferry operator.