Case Study · Brand · Social · Performance

Client

Emcee Beauty

A cosmetics brand,
built from scratch

Creating a brand identity, website and digital presence for a lipstick-led cosmetics brand competing against established names.

Identity

Brand built from scratch

Web + Social

Full digital presence

Photoshoots

Models & lipstick shades

Client

Emcee Beauty

Industry

Cosmetics (D2C)

Region

India

Duration

2 Years

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01The Client

An exclusive range, of lipsticks.

Emcee Beauty is one of India's leading cosmetics brands, offering an exclusive range of lipsticks. Run by a passionate, dedicated team, it sought a digital marketing agency to build its brand identity right and establish a strong marketing strategy.

Industry

Cosmetics & beauty (D2C)

Service focus

Brand, identity, social, performance & web

Region

India

02The Challenge

A fresh brand, in a crowded category.

Emcee Beauty needed brand recognition from scratch and a high return on ad spend, while competing against established beauty brands.

Established competition

Competing against well-established beauty brands.

Recognition from scratch

Building brand recognition from the ground up.

Differentiated products

Establishing Emcee Beauty as a differentiating brand with exclusive products.

Efficient spend

Achieving a high return on ad spend while building a social presence.

03Our Approach

Identity, website, then demand.

The Brand Bee mixed integrated marketing strategy with a strong website model, then built awareness and demand across digital platforms.

Website & identity

Leveraged deep web-development experience to mix integrated marketing strategy into a strong website model.
Built brand identity and a digital foundation for Emcee Beauty.

Content & photoshoots

Worked on-site at the outlet to conduct photoshoots of models and lipstick shades.
Created awareness across digital platforms once the website model was in place.

Data & performance

Mined data with intensive research to create deep audience segmentation.
Reviewed business model and brand positioning before launch; tracked campaigns via KPI dashboards after.

Capabilities enabled

Brand & communication strategyBrand identitySocial media marketingAd campaign strategyWebsite development

◆The Work

The creative that carried it.

A look at the work The Brand Bee produced for Emcee Beauty.

Brand & Identity

The brand, built to be seen. Identity and visual language designed for recognition and recall.

Website

A web experience that converts. Designed around the customer journey, on every device.

Social

Social that earns attention. Scroll-stopping creative made for the feed.

04Results

A new brand, standing out.

Effective branding, photoshoots and campaign launches lifted Emcee Beauty's visibility.

Stand-out

Increased presence in the industry

Web

Consistent UI/UX & design development

Social

Awareness across digital platforms

With effective branding, photoshoots and campaign launches, Emcee Beauty stood out in the industry with increased presence.
Ensured efficient, perpetual and consistent website development with distinct UI/UX and design elements.
Built audience awareness and engagement across multiple social media channels.

05The Outcome

A beauty brand, made visible.

By building a brand identity, a strong website, on-site photoshoots and data-led campaigns, The Brand Bee helped Emcee Beauty stand out in a competitive cosmetics market and establish a consistent digital presence.

Deeptanshu Bansal

Founder & CEO, The Brand Bee