Case Study · Brand Development · Packaging · Print

Client

Skinora

Luxury skincare,
branded from scratch

Creating a premium beauty and skincare brand for Esskay Beauty - from the name itself to packaging architecture, collaterals, print and salon branding.

Named

Brand coined from scratch

Packaging

Full architecture developed

Salon + Print

Branding & exhibition strategy

Client

Skinora

Industry

Beauty & skincare

Region

India

Duration

Project Basis

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01The Client

A premium range from Esskay Beauty.

Skinora is a premium range of cosmetics products developed by Esskay Beauty, the sole distributor of brands like Rica Wax in India. Esskay approached The Brand Bee to create a unique brand identity that portrayed trust, maturity and the values of a luxurious beauty and skincare brand.

Industry

Beauty & skincare

Service focus

Brand development, packaging, collaterals, print & salon branding

Region

India

02The Challenge

Building a luxury brand, from the name up.

Skinora needed a complete brand identity - one that conveyed trust and maturity, with packaging, collaterals and salon presence to match a luxury positioning.

Distinct identity

Creating a unique identity conveying trust, maturity and luxury beauty values.

Brand from scratch

Developing the complete brand identity and an impressive packaging architecture.

Print & collaterals

Creating effective brand collaterals - brochures, flyers, catalogues and ads - for print media.

Salon & exhibition

Developing a salon-branding and exhibition-promotion strategy to market the brand.

03Our Approach

From a name, to a complete brand world.

The Brand Bee delivered an end-to-end brand-development programme - research, naming, packaging, collaterals and salon strategy - to position Skinora as a luxury care brand.

Research & naming

Conducted extensive internal and external research with key stakeholders to understand the vision and craft a unique identity.
Coined the brand name "Skinora", depicting trust and a focus on skincare.

Packaging & collaterals

Developed a packaging architecture that showcased luxury beauty-care products and stayed true to the brand's values.
Created effective brand collaterals - brochures, flyers, catalogues and magazine ads - to promote the brand.

Salon & exhibition

Developed an effective salon-branding and exhibition strategy to showcase the products and reach trade audiences.

Capabilities enabled

Brand developmentSalon brandingBrand collateralsPackaging developmentPrint media advertising

◆The Work

The creative that carried it.

A look at the work The Brand Bee produced for Skinora.

Brand & Identity

The brand, built to be seen. Identity and visual language designed for recognition and recall.

Packaging

Packaging with presence. Structure and design built to stand out and be remembered.

Print with impact. Collateral for trade, retail and beyond.

04Results

A trusted brand, recognised and recalled.

A complete brand world that positioned Skinora as a premium player and drove recognition, engagement and B2B interest.

Premium

Positioned as a luxury brand in the market

Recall

Identity & packaging lifted recognition

B2B

Repeat customers & partnership enquiries

Skinora was successfully positioned as a premium brand in the market.
A unique identity and packaging architecture contributed to increased brand recognition and recall.
Effective brand collaterals and print-media advertising contributed to increased awareness and engagement.
A strong salon-branding and exhibition strategy drove repeat customers and increased B2B partnership enquiries.
Overall, Skinora established itself as a trusted brand - resulting in increased sales and revenue.

05The Outcome

A luxury identity, built to last.

From naming and packaging architecture to collaterals, print and salon branding, The Brand Bee built Skinora as a complete luxury skincare brand - establishing trust, recognition and recall, and driving sales, repeat custom and B2B partnership enquiries.

Deeptanshu Bansal

Founder & CEO, The Brand Bee