Case Study · Brand Development · Packaging

Client

Cornitos

A snacking brand,
made premium

Setting brand communication, packaging and collaterals for a nachos-led snacking brand - building awareness, differentiation and premium positioning.

Premium

Positioned in the snacking market

Mascots

Brand-awareness characters

Diwali

Signature gift-box packaging

Client

Cornitos

Industry

Snacks & FMCG

Region

India

Duration

1 Year

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01The Client

Nachos, tacos and other delights.

Cornitos offers snacks like chips, nachos, tacos and other delights, beginning its journey in 2009. The brand struggled with brand communication - generating awareness and differentiating itself in a competitive snacking market.

Industry

Snacks & FMCG

Service focus

Brand development, packaging, collaterals & social

Region

India

02The Challenge

Strong snacks, a quiet brand voice.

Cornitos' major challenge was setting its brand communication strategy - generating awareness and differentiation in a crowded category.

Communication strategy

Setting a clear brand communication strategy.

Awareness

Generating brand awareness in a competitive snacking market.

Differentiation

Standing apart from established snack brands.

Premium feel

Building a premium perception across packaging and collaterals.

03Our Approach

Identity, packaging, and a little mischief.

Creative and innovative brand development - research-led identity, standout packaging, mascots and collaterals.

Research & identity

Conducted extensive internal and external research to create a unique brand identity.

Packaging & mascots

Created standout packaging architecture, including a signature Diwali Gift Box.
Developed a unique brand-awareness strategy with distinctive mascots.

Collaterals & social

Created brand, event and social media collaterals - brochures, flyers and catalogues.
Ran social media and ad campaigns to build awareness and engagement.

Capabilities enabled

Brand & communication strategyBrand developmentBrand collateralsSocial media marketingAd campaign strategyPackaging development

◆The Work

The creative that carried it.

A look at the work The Brand Bee produced for Cornitos.

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Brand & Identity

The brand, built to be seen. Identity and visual language designed for recognition and recall.

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Packaging

Packaging with presence. The pack does the selling on a table it was never going to be hidden under, so the flavour name reads across a room and the range reads as one family.

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Social

Social that earns attention. Built around the occasions people already reach for a pack, with a line that lands before the product does.

04Results

A snack brand, premium and recalled.

Effective campaigns, packaging and collaterals lifted Cornitos' positioning and recall.

Premium

Positioned among premium market brands

Recall

Distinctive identity & packaging

Engagement

Online & offline collaterals

Cornitos was successfully positioned as one of the premium brands in the market through effective online campaigns.
A unique identity and packaging architecture stood out and contributed to increased recognition and recall.
Effective collaterals across online and offline media drove awareness and engagement.
Cornitos established itself as a trusted brand, resulting in increased sales and revenue.

05The Outcome

A trusted brand, snacking premium.

Through research-led identity, standout packaging including the Diwali Gift Box, distinctive mascots and strong collaterals, The Brand Bee helped Cornitos build awareness, differentiation and premium positioning - driving recognition, trust and sales.

Deeptanshu Bansal

Founder & CEO, The Brand Bee