Case Study · Private-Label Packaging

Client

Grofers

Private label,
100 SKUs deep

Building a private-label packaging architecture for an instant-delivery e-commerce platform - 100 SKUs designed for recognition, recall and easier tracking.

100

Private-label SKUs developed

FMCG

Categories packaged

Recall

Identity built for recognition

Client

Grofers (now Blinkit)

Industry

E-commerce / quick commerce

Region

India

Duration

Project Basis

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01The Client

Daily essentials, delivered instantly.

Grofers, now known as Blinkit, is an Indian e-commerce platform offering instant delivery of daily essentials, groceries and necessities. It wanted to enhance its private-label packaging architecture - exploring different designs, shades and colours for FMCG products across categories.

Industry

E-commerce / quick commerce

Service focus

Private-label packaging development

Region

India

02The Challenge

A platform brand, building a product brand.

Grofers wanted a complete private-label brand identity and packaging architecture - across many FMCG categories, designs and shades.

Packaging architecture

Enhancing private-label packaging across designs, shades and colours for FMCG products.

Brand identity

Developing a complete private-label brand identity that exhibited varied design.

Scale & range

Designing across a large, varied range of product categories.

Tracking

Differentiating products for cleaner tracking and analytics.

03Our Approach

Packaging, at private-label scale.

Designing private-label packaging for an e-commerce platform is a distinct discipline - the team delivered exactly what the brand needed.

Identity & architecture

Developed a complete brand identity with an impressive packaging architecture exhibiting varied design.

SKU system

Developed 100 SKUs - alphanumeric codes assigned to products for inventory tracking.
Designed packaging to differentiate products and support analytics across the FMCG range.

Capabilities enabled

Packaging developmentPrivate-label brand identitySKU system design

◆The Work

The creative that carried it.

A look at the work The Brand Bee produced for Grofers.

Brand & Identity

The brand, built to be seen. Identity and visual language designed for recognition and recall.

Packaging

Packaging with presence. Structure and design built to stand out and be remembered.

Craft

The detail in the work. Considered design across every asset.

04Results

A private label, built to scale.

A distinctive identity and a 100-SKU system improved recognition and tracking.

100

SKUs developed for the private label

Recall

Unique identity & packaging architecture

Tracking

Improved differentiation & analytics

The brand's unique identity and packaging architecture contributed to increased brand recognition and recall.
The 100 SKUs helped Grofers differentiate products and improved tracking and analytics for its FMCG range.

05The Outcome

From platform to product brand.

By building a private-label identity and a 100-SKU packaging architecture, The Brand Bee helped Grofers strengthen recognition and recall while improving product differentiation and tracking across its FMCG range.

Deeptanshu Bansal

Founder & CEO, The Brand Bee