Case Study · Brand · Web · Social

Client

Mania Juices

A juice brand,
built fresh

Building a brand image from scratch for a home-grown fruit-juice brand - identity, website, social and offline activation.

Scratch

Brand image built ground-up

Web + Social

Vibrant digital presence

Offline

Activation for dealers & retail

Client

Mania Juices

Industry

Food & beverages

Region

India

Duration

3 years

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01The Client

Home-grown juices, a fresh new look.

Mania Juices is a leading name in food and beverages, serving a wide range of fruit juices in the region. A home-grown brand, it approached The Brand Bee fresh and new - wanting to build its brand image from scratch with a focus on a strong web presence.

Industry

Food & beverages

Service focus

Brand development, web, social & activation

Region

India

02The Challenge

A new brand, a blank canvas.

New and fresh, Mania Juices wanted to build its brand image from scratch, with a strong web presence at the centre.

Brand from scratch

Building the brand image from the ground up.

Web presence

Creating a strong, vibrant website experience.

Audience reach

Reaching newer audiences and engaging them.

Trade support

Supporting dealers and retail with regular offline branding.

03Our Approach

Vibrant web, active social, on-ground branding.

An extensive, comprehensive marketing solution spanning website, social and offline activation.

Website & identity

Developed and executed vibrant UI/UX features to make the website lively and appealing.
Reworked and fixed the brand identity, creating a fresh experience for customers.

Social & engagement

Managed social media channels and communication to reach and engage newer audiences.

Offline activation

Ran regular offline activations and branding for dealers and trade partners.

Capabilities enabled

Brand developmentBrand collateralsSocial media marketingWebsite development

◆The Work

The creative that carried it.

A look at the work The Brand Bee produced for Mania Juices.

Brand & Identity

The brand, built to be seen. Identity and visual language designed for recognition and recall.

Website

A web experience that converts. Designed around the customer journey, on every device.

Social

Social that earns attention. Scroll-stopping creative made for the feed.

04Results

A fresh brand, on the shelf and online.

A comprehensive marketing solution grew Mania Juices' brand awareness.

Awareness

Increased brand awareness achieved

Vibrant

New web & visual identity

On-ground

Regular dealer & retail branding

With The Brand Bee's comprehensive marketing solution, Mania Juices achieved its objective of increasing brand awareness.
A vibrant new website and refreshed identity created a fresh experience for customers.
Regular offline activations supported dealers and trade partners on an ongoing basis.

05The Outcome

A juice brand, freshly built.

By building the brand from scratch - a vibrant website, refreshed identity, active social and regular offline activation - The Brand Bee helped Mania Juices grow brand awareness and create a fresh experience for customers and trade partners alike.

Deeptanshu Bansal

Founder & CEO, The Brand Bee