Client
Odd Coffee Roasters
Case Study · Brand · Packaging · Digital
Building a distinctive brand identity, packaging and digital presence for a mission-led coffee brand that needed to stand out from day one.
Nothing replaces the feeling of coffee made just as you like it. Odd Coffee is one such brand - clear on its mission and vision, but in need of a strong brand identity to bring that clarity to life and leave its mark in a crowded category.
A brand clear on its mission and vision, but lacking a strong brand identity - the challenge was to flip that and make it work in the brand's favour.
A clear mission and vision, but no strong brand identity to anchor it.
Building impressions and recall for a brand entering a competitive category.
Creating an "odd" yet engaging digital experience that stood apart.
Keeping content fresh and different across web and every social platform.
The Brand Bee took up the challenge in an innovative, creative direction designed to make the brand memorable from the first impression.
A look at the work The Brand Bee produced for Odd Coffee Roasters.
A store built to carry the same oddness as the pack. Bold type, character-led art direction and a UI/UX that keeps the brand memorable from the first scroll to the cart, on desktop and on mobile.
View website →A distinctive identity and an odd-but-engaging digital presence built recognition quickly.
By leading with a distinctive brand identity, bold packaging and an odd-but-engaging digital presence, The Brand Bee helped Odd Coffee Roasters build recognition and retention quickly - turning a clear mission into a brand people remember.
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